Paraíba closes 2023 with a milestone in the tourism sector. The country’s main tourism operators saw robust growth, highlighting the state as a trending destination. The indicators were driven by Azul Viagens, which led the way with a surprising increase of 105% in its sales, showing the great interest of tourists in the charms of Paraíba. Operadora Diversa also had an impressive performance, with an increase of 52%. Viagens Promo continues to grow with 51.50% in its sales.
Operators Orinter and CVC were not left behind, recording robust growth of 50.74% and 45%, respectively. New IT followed closely with a 42% increase. Other operators also performed well. FRT saw a 22% increase in its sales, while Cativa saw a 15% increase. These numbers are compared to the year 2022.
The data was released by the Government of Paraíba, through the Paraibana Tourism Company (PBTur) and the State Secretariat for Tourism and Economic Development (Setde), this Wednesday (27), during a meeting held with the tourist trade and representative entities sector, where the State Government’s investments in 2023 and Destino Paraíba’s marketing strategies for 2024 were presented.